Engaging the Audience in a Digitised Television Production Process |
| |
| Authors: | Marleen te Walvaart Hilde Van den Bulck Alexander Dhoest |
| |
| Institution: | 1. Marleen te Walvaart Department of Communication Sciences, University of Antwerp, Belgium. Web: ?https://www.uantwerpen.be/en/staff/marleen-tewalvaart/Marleen.teWalvaart@uantwerpen.be;3. Hilde Van den Bulck, Department of Communication Sciences, University of Antwerp, Belgium. E-mail: Hilde.VandenBulck@uantwerpen.be. Web: ?https://www.uantwerpen.be/en/staff/hilde-vandenbulck/;4. Alexander Dhoest, Department of Communication Sciences, University of Antwerp, Belgium. E-mail: Alexander.Dhoest@uantwerpen.be. Web: ?https://www.uantwerpen.be/en/staff/alexander-dhoest/ |
| |
| Abstract: | This article discusses producer practices and the reasons why they engage their audience in the production process. In a digitised media context, audiences have become more visible, mainly through social media, and have more means to participate. Our research deconstructs the production process of a particular television programme by means of the “hierarchy of influences” model, which separates micro and macro levels that influence production. It draws on in-depth interviews with all editors of Flemish current affairs programme De Afspraak (The Appointment) and on a three-month participatory observation. We conclude that immersive ways of engaging the audience are applied in our specific case. More broadly, we argue that although practices change, pre-existing norms and values about the television audience remain central to how producers engage their audience through digital and social media. |
| |
| Keywords: | audience digitisation engagement “hierarchy of influences” model interviews participatory observation producers television production |
|
|
