| 论销售渠道变化的新趋势 |
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| 引用本文： | 王梓林.论销售渠道变化的新趋势[J].黄冈职业技术学院学报,2004,6(3):27-29. |
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| 作者姓名： | 王梓林 |
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| 作者单位： | 黄冈职业技术学院,湖北,黄冈,438002 |
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| 摘 要： | 销售渠道是企业最重要,最复杂,也是最富有挑战性的资源之一,随着营销环境的变化,销售渠道出现了许多新的变化趋势:渠道体制向横向式发展、渠道运作面向终端的消费群体、渠道关系向合作伙伴型转变、渠道市场向农村市场延伸、渠道激励多样化、营销渠道网络化。
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| 关 键 词： | 销售渠道 变化 新趋势 |
| 文章编号： | 1672-1047(2004)03-0027-03 |
| 修稿时间： | 2004年5月6日 |
On New Trends of Marketing Channels |
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| WANG Zi-lin.On New Trends of Marketing Channels[J].Journal of Huanggang Polytechnic,2004,6(3):27-29. |
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| Authors: | WANG Zi-lin |
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| Institution: | Huanggang Polytechnic Huanggang 438002 Hubei |
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| Abstract: | Marketing channels are one of the most important, the most complex and the most challenging resources of a company. With the rapid change of the marketing environment, many new trends of marketing channels appear: channels system develops laterally; channels operation becomes consumer- oriented; channels relations become partnership; channels extend to the countryside; channels in-centive is diversity and E - marketing becomes a new marketing channel. |
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| Keywords: | marketing channels change new trends |
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