| 转企改制背景下“三农”图书出版的路径选择 |
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| 引用本文： | 张利洁.转企改制背景下“三农”图书出版的路径选择[J].出版科学,2009,17(6):9-13. |
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| 作者姓名： | 张利洁 |
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| 作者单位： | 兰州大学新闻与传播学院,兰州,730000 |
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| 摘 要： | 分析我国出版业转企改制前后“三秘’图书出版环境的变化，认为目前“三农”图书出版依然没有跳出对政府的路径依赖，并对该路径依赖下“三农”图书出版中存在的问题进行探讨。
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| 关 键 词： | 转企改制 “三农”图书 路径依赖 市场文化 |
Three Problems on Agriculture Books' Publication under the Background of Transforming Institution into Enterprise |
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| Authors: | Zhang Lijie |
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| Abstract: | The government should adjust the way of supporting the publication of Three Problems on Agriculture books,that is,changing the supporting the source into supporting the market cultivation,in order to activate the inner motivation and vigor of the publication through the actual market demand and further develop the publication of Three Problems on Agriculture books. |
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| Keywords: | Transforming institution into enterprise Three Problems on Agriculture books Path depe ndency Market cultivation |
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