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| 中国竞技体育无形资产发展战略研究 | |
| 引用本文： | 刘夫力,孙国良,张钧庆.中国竞技体育无形资产发展战略研究[J].广州体育学院学报,2003,23(1):28-30,36. |
| 作者姓名： | 刘夫力 孙国良 张钧庆 |
| 作者单位： | 1. 广州体育学院足球教研窒,广东,广州,510075 2. 长春大学体育部,吉林,长春,130022 3. 本溪冶金专科学校,辽宁,本溪,117000 |
| 摘 要： | 针对我国竞技体育无形资产发展的客观需要，根据对国内各种利弊因素的分析，运用社会调查和专家调查的方法，确立我国未来1—5年的竞技体育无形资产发展战略，研究从战略指手思想、战略目标、战略重点、战略阶段和战略对策5项基本要素着手，整体和系统地描述我国竞技体育无形资产的发展蓝图。 |
| 关 键 词： | 中国 竞技体育 无形资产 发展战略 体育产业 战略指导思想 战略目标 战略重点 战略阶段 |
| 文章编号： | 1007-323X(2003)01-0028-04 |
Study on the Development Stratagem of the Incorporeal Capital of China Competitive Sports |
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| LIU Fu_li ,SUN Guo_liang.Study on the Development Stratagem of the Incorporeal Capital of China Competitive Sports[J].Journal of Guangzhou Physical Education Institute,2003,23(1):28-30,36. | |
| Authors: | LIU Fu_li SUN Guo_liang |
| Institution: | LIU Fu_li 1,SUN Guo_liang 2 |
| Abstract: | Basing on the obective need of developing the incorporeal capital of China competitive sports,in accordance with the analyzing to all factors advantages and disadvantages,home and abroad,taking the method of specialist investigation,this paper make a 15_years development stratagem of incorporeal capital of China Competitive Sports From the perspectives of directing thought,objectives,stress,stages and countermeasures of making stratagem,this study wholely and systematically described the dedevelopment blueplan of incorporeal capital of China competitive sports |
| Keywords: | competitive sports incorporeal capital development stratagem |
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