| 体验式教学在市场营销学教学中的应用 |
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| 引用本文： | 杨兔珍,王鉴雪.体验式教学在市场营销学教学中的应用[J].实验技术与管理,2011,28(11). |
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| 作者姓名： | 杨兔珍 王鉴雪 |
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| 作者单位： | 北京工业大学实验学院,北京,101101 |
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| 基金项目： | “211工程”重点课程(群)优秀教学团队建设(024000543111506) |
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| 摘 要： | 体验式教学是指在教学过程中教师组织学生参与实践或创设教学情境,激发学生兴趣,调动学生学习积极性并适当引导,学生通过亲历的感知和体验,主观能动地进行知识的学习、领悟与掌握的一种教学形式.
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| 关 键 词： | 体验式教学 市场营销 体验 |
Application of experience teaching in marketing teaching |
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| Yang Tuzhen,Wang Jianxue.Application of experience teaching in marketing teaching[J].Experimental Technology and Management,2011,28(11). |
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| Authors: | Yang Tuzhen Wang Jianxue |
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| Institution: | Yang Tuzhen,Wang Jianxue (Pilot College,Beijing University of Technology,Beijing 101101,China) |
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| Abstract: | Experience teaching is one kind of teaching form,which means in the teaching process,teachers arrange students to participate in the practice or create teaching environment,to stimulate students' interest and learning enthusiasm,and properly guide students.In this process,students can perceive and experience environment,develop students' initiative to learn,understand and master knowledge.This paper introduces the meaning and advantages of teaching experience,and proposed five forms of experience teaching i... |
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| Keywords: | experience teaching marketing experience |
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