| 以亲情营销实现满意服务 |
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| 引用本文： | 樊蔚.以亲情营销实现满意服务[J].湖南大众传媒职业技术学院学报,2002,2(1):67-68. |
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| 作者姓名： | 樊蔚 |
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| 作者单位： | 湖南大众传媒职业技术学院,湖南,长沙,410007 |
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| 摘 要： | 科技和企业管理水平的全面提高,顾客购买力的增强和需求趋向的变化,使服务因素成为市场竞争的新焦点。亲情营销是服务营销中情感极强的营销形式。实施亲情营销是企业取得长久竞争优势的必然选择。
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| 关 键 词： | 亲情营销 满意 服务 |
| 文章编号： | 1671-5454(2002)01-0067-02 |
| 修稿时间： | 2002年2月16日 |
Marketing Warm-heartedly to Serve the Customer Satisfactorily |
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| FAN Wei Hunan Mass Media Vocational Technical College,Changsha,Hunan.Marketing Warm-heartedly to Serve the Customer Satisfactorily[J].Hunan Mass Media Vocational Technical College(Mass Media),2002,2(1):67-68. |
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| Authors: | FAN Wei Hunan Mass Media Vocational Technical College Changsha Hunan |
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| Institution: | FAN Wei Hunan Mass Media Vocational Technical College,Changsha,Hunan,410007 |
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| Abstract: | The level of service has become the new focus in the market competition. 'Marketing warm-heartedly' isan affecting service form. Therefore, if enterprises want to survive the competition and then lead the market, amployingthe strategy of 'marketing warm-heartedly' is a necessary choice. |
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| Keywords: | marketing warm-heartedly' satisfactory service |
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