| 健身消费者消费行为影响因素的研究——来自南京市商业性健身俱乐部消费者的调查 |
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| 引用本文： | 吴晓红,王野.健身消费者消费行为影响因素的研究——来自南京市商业性健身俱乐部消费者的调查[J].山东体育学院学报,2007,23(4):44-46. |
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| 作者姓名： | 吴晓红 王野 |
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| 作者单位： | 1. 南京体育学院,江苏,南京,210014
2. 江苏海事学院,江苏,南京,210001 |
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| 基金项目： | 江苏省教育厅高校哲学社会科学基金 |
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| 摘 要： | 在问卷调查和专家咨询的基础上,以南京市健身俱乐部的消费者为研究对象,运用R型因子分析方法,确立了影响健身消费者消费行为的六大主因素,分别是宣传、价格、环境、服务、品牌和产品因素。从消费行为学和消费心理学角度对各个影响因素进行探讨和分析,提出相关建议。
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| 关 键 词： | 健身俱乐部 消费行为 健身消费者 影响因素 |
| 文章编号： | 1006-2076（2007）04-0044-03 |
| 修稿时间： | 2006-12-04 |
Influencing factors of consuming behavior for fitness consumers——Investigation of consumers from commercial body - building clubs in Nanjing |
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| WU Xiao-hong,WANG Ye.Influencing factors of consuming behavior for fitness consumers——Investigation of consumers from commercial body - building clubs in Nanjing[J].Journal of Shandong Physical Education Institute,2007,23(4):44-46. |
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| Authors: | WU Xiao-hong WANG Ye |
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| Institution: | 1. Nanjing Institute of Physical Education, Nanjing 210014 ;2. Jiangsu Maritime Institute, Nanjing 210014, China |
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| Abstract: | On the base of the questionnaire and expects advice,the author does a research on the consuming behavior influence factor on fitness clubs in Nanjing.This research is through the factor analysis method to establish six factors affecting Nanjing fitness the expense behavior factor: public factor,price,environment,service,brand and product factors.With the consumption psychology and the marketing,it studies the related theory and puts forward some suggestions. |
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| Keywords: | fitness club consuming behavior fitness consumer influencing factor |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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