| 论“中国元素”与中国广告国际化 |
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| 引用本文： | 陈致烽,黄淑平.论“中国元素”与中国广告国际化[J].福建师大福清分校学报,2010(5):119-124. |
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| 作者姓名： | 陈致烽 黄淑平 |
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| 作者单位： | 1. 福建师范大学福清分校电子与信息工程系,350300
2. 福建东南快报社,350007 |
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| 摘 要： | 中国元素作为最纯粹的中国符号,是优秀中国广告的必要元素。本文从分析中国本土化的广告与国际广告节上中国广告的表现差异,探索中国广告的＂民族特色＂道路,为本土广告走向国际化提出相应的建议。
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| 关 键 词： | 中国元素 本土广告 广告本土化 广告国际化 |
On Chinese Element and Chinese advertising Internationalization |
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| CHEN Zhifeng,HUANG Shuping.On Chinese Element and Chinese advertising Internationalization[J].Journal of Fuqing Branch of Fujian Normal University,2010(5):119-124. |
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| Authors: | CHEN Zhifeng HUANG Shuping |
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| Institution: | CHEN Zhifeng1,HUANG Shuping2(1.Electronic and Information Engineering Department,Fuqing Branch of Fujian Normal University,Fuqing,Fujian,350300,2.Fujian Southeast Express,Fuzhou,Fujian 350007) |
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| Abstract: | Chinese element,as pure Chinese sign,is an excellent and essential Chinese advertising.This paper will focus on exploring the way of national characteristics of Chinese advertising based on the analyzing the differences between domestic advertising and the advertising in International Advertising Festival and putting forward some suggestions about how Chinese advertising internationalizes. |
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| Keywords: | domestic advertising advertising localization advertising Internationalization |
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