Library social networking sites for fostering startup business globalization through strategic partnerships |
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| Institution: | 1. Department of Economics and Business Administration, University of Alcala, Plaza de la Victoria 2, Alcalá de Henares (Madrid), 28802 Madrid, Spain;2. Department of Computer Science Engineering, Jaypee Institute of Information Technology (JIIT), Noida, India;3. BRU—Business Research Unit, ISCTE—University Institute of Lisbon, 1649-026 Lisboa, Portugal;1. University of Ljubljana, Faculty of Education, Slovenia;2. University of Ljubljana, Faculty of Arts, Slovenia;1. School of Information Sciences, Wayne State University, 106 Kresge Library, Detroit, MI 48202, USA;2. School of Library and Information Management, Emporia State University, USA;1. School of Information and Library Science, University of North Carolina at Chapel Hill, Chapel Hill, USA;2. School of Information Management, Sun Yat-sen University, Guangzhou, China |
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| Abstract: | University libraries can be powerful cornerstones of an open innovation ecosystem for entrepreneurs. They are a source of worldwide market research for entrepreneurs looking to expand outside national borders with their existing enterprises. Social networking sites (SNS), which have been widely adopted by libraries as a means of engaging with students, are increasingly being utilized to provide market information to business communities. SNS can assist startups in forming and maintaining strong strategic ties with libraries to obtain ongoing support for globalization efforts. This column discusses the numerous benefits and some problems of using social media to develop such collaborations, particularly in terms of giving useful market insights to entrepreneurs (implementing partnerships). The issues of SNS adaptation for developing such relationships can be addressed with prototyping technologies. To address the needs of global startups, libraries must take advantage of social network access, overcoming the need for meetings on library grounds. To do so, thorough integration of SNS with library business activities is required, which is, regrettably, only observable in a few circumstances. University libraries are boosting their use of SNS to provide more online support for the business community. |
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