| 南京市健身俱乐部消费人群基本情况的调查研究 |
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| 引用本文： | 吴晓红,王野.南京市健身俱乐部消费人群基本情况的调查研究[J].南京体育学院学报(社会科学版),2007,21(1):31-34. |
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| 作者姓名： | 吴晓红 王野 |
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| 作者单位： | 1. 南京师范大学体育科学学院,江苏,南京,210014
2. 南京海事学院,江苏,南京,210001 |
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| 摘 要： | 通过问卷对南京市20所健身俱乐部的550名健身消费者进行调查,调查结果表明健身消费者女性多于男性,健身队伍以中青年、高学历、有一定文化水准和稳定收入的人群为主,同时宣传、价格、环境、服务、品牌、产品等因素是影响健身消费者消费的主要因素。
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| 关 键 词： | 俱乐部 健身 消费 影响因素 |
| 文章编号： | 24303211 |
| 修稿时间： | 01 23 2007 12:00AM |
Research on the Consumers Basical Situation of Fitness Club at Nanjing |
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| WU Xiao-hong,WANG Ye.Research on the Consumers Basical Situation of Fitness Club at Nanjing[J].Journal of Nanjing Institute of Physical Education,2007,21(1):31-34. |
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| Authors: | WU Xiao-hong WANG Ye |
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| Institution: | 1. P. E and Science Institute of Nanjing Normal University,Nanjing 210097, China; 2. Nanjing Maritime Institute, Nanjing 210001, China |
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| Abstract: | Through a questionnaire to 550 consumers in 20 fitness clubs at Nanjing,the survey results that females consumers are more than males,health teams to young, highly educated,a certain level of culture and a stable source of income for the main crowd.At that time,publicity,pricing,environment,services,brands,consumer products and other factors are the main factors of affecting the fitness. |
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| Keywords: | clubs fitness consumption factors |
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