| 我国竞技体育职业化、市场化发展的理性思考 |
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| 引用本文： | 姜雨.我国竞技体育职业化、市场化发展的理性思考[J].沈阳体育学院学报,2011,30(2). |
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| 作者姓名： | 姜雨 |
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| 作者单位： | 山东工商学院体育部,山东,烟台,264005 |
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| 摘 要： | 对我国竞技体育职业化、市场化运作比较成熟的足球、篮球项目的改革历程做一梳理,分析足球、篮球项目市场化、职业化改革存在的主要问题和网球职业化的"单飞"新模式,指出我国竞技体育职业化、市场化改革需要认清的几个问题,为我国竞技体育职业化、市场化改革提供参考.
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| 关 键 词： | 竞技体育 职业化 市场化 |
Rational Thinking of Professionalization and Marketization Development of Chinese Athletic Sports |
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| JIANG Yu.Rational Thinking of Professionalization and Marketization Development of Chinese Athletic Sports[J].Journal of Shenyang Sport University,2011,30(2). |
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| Authors: | JIANG Yu |
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| Institution: | JIANG Yu(PE Department of Shandong Institute of Business and Technology,Yantai 264005,Shandong,China) |
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| Abstract: | This paper combs the professionalization and marketization development process of football and basketball which are mature in professionalization and marketization management.It analyses the main issues of the professionalization and marketization reform,as well as the new model of tennis's reform called solo.At last,it proposes several issues needed to be identified in order to bring forward references for the professionalization and marketization reform of Chinese athletic sports. |
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| Keywords: | athletic sports professionalization marketization |
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