| 近代广州出版与书籍广告简述 |
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| 引用本文： | 林小玲.近代广州出版与书籍广告简述[J].广东技术师范学院学报,2008(12). |
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| 作者姓名： | 林小玲 |
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| 作者单位： | 广东人民出版社,广东广州510000 |
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| 摘 要： | 广州因其具有悠久的刻书传统和独特的地理条件，成为西文近代印刷出版业传入的前沿，从而大大促进了岭南文化的发展和繁荣。以铅活字印刷为先导的西文近代印刷术，伴随着西文传教士尤其是基督教新教传教士的东来传入中国，广州的印刷出版技术一直走在全国的前列。而书籍广告作为重要的宣传手段，被一些刻书商充分利用，以报纸和其他公共场所为载体，策划出一些颇有影响、受读者欢迎的书籍。
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| 关 键 词： | 近代广州 出版 书籍广告 |
The Brief Introduction of Neoteric Guangzhou Publishing and Book Advertising |
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| LIN Xiaoling.The Brief Introduction of Neoteric Guangzhou Publishing and Book Advertising[J].Journal of Guangdong Polytechnic Normal University,2008(12). |
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| Authors: | LIN Xiaoling |
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| Abstract: | In this paper,we introduce the publishing techniques of Guangzhou's printing to lead in china all along.And that book advertising is being seen as an important drumbeating instrumentality.they have been used adequately by some stencillers,Using newspaper and other public locations as carrier,some influencing and wel-come books have been masterminded. |
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| Keywords: | neoteric guangzhou publishing book advertising |
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