红塔集团形象广告的视觉修辞分析 |
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引用本文: | 魏新警.红塔集团形象广告的视觉修辞分析[J].大观周刊,2011(36):89-90. |
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作者姓名: | 魏新警 |
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作者单位: | 河西学院信息技术与传媒学院,甘肃张掖734000 |
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摘 要: | 本文通过对红塔集团的形象广告片分析,揭示了商业广告利用符号的多重意指来向受众灌输企业所推崇的价值观,进而提升企业品牌的认知度和美誉度的一般规律。
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关 键 词: | 形象广告 视觉修辞 隐性说服 |
Hongta group image advertising visual rhetoric analysis |
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Abstract: | This article through to the Hongta group's image advertisement analysis, reveals the commercial advertising the use of symbols to multiple means audience instilling corporate highly values, and enhance brand awareness and reputation of the common law. |
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Keywords: | Image advertising Visual rhetoric Implicit persuasion |
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