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体育全球化进程及其特征
引用本文:舒盛芳.体育全球化进程及其特征[J].体育学刊,2007,14(1):23-26.
作者姓名:舒盛芳
作者单位:上海体育学院,体育理论教研室,上海,200438
基金项目:上海市重点学科建设项目
摘    要:体育全球化进程分为起始、快速发展和全面深化3个阶段。在起始阶段以体育的物质文化(体育项目)的传播为主要特征。在快速发展阶段,建立国际体育组织,统一国际竞赛规则和场地器材的标准以体育制度文化传播为主。在全面深化阶段,主要以体育观念文化传播为主。因为这一时期大量的人员流动必然要伴随着思想和观念的大流动。

关 键 词:体育全球化  体育文化  传播学
文章编号:23720351
修稿时间:09 13 2006 12:00AM

The course and characteristics of sports globalization
SHU Sheng-fang.The course and characteristics of sports globalization[J].Journal of Physical Education,2007,14(1):23-26.
Authors:SHU Sheng-fang
Institution:Department of Sports Theory, Shanghai University of Sport, Shanghai 200438, China
Abstract:The course of sports globalization can be divided into three stages, namely initial development stage, rapid development stage, comprehensively intensified development stage. The main characteristic of the initial de- velopment stage is the communication of sports material culture (sports events). The main characteristics of the rapid development stage are to establish an international sports organization and to unify international competition rules as well as playground and equipment standards, mainly embodying the communication of sports institutional culture. The main characteristic of the comprehensively intensified development stage is the communication of sports ideological culture, since massive flow of personnel in this period will inevitably cause massive flow of thoughts and conceptions.
Keywords:sports globalization  sports culture  science of communication  
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