| 目的论视角下的英文化妆品广告翻译分析 |
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| 引用本文： | 林思思.目的论视角下的英文化妆品广告翻译分析[J].佳木斯教育学院学报,2012(3):339-339. |
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| 作者姓名： | 林思思 |
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| 作者单位： | 广西师范学院 广西南宁530001 |
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| 摘 要： | 近年来,已有很多关于广告和广告翻译的研究。作为广告中的一个小分支,有关化妆品广告翻译的研究仍然不多。德国功能翻译理论将翻译从"源文本"的束缚中解放出来,为翻译提供一个新的视角,作为功能理论中最重要的理论——目的论,最适合于指导广告翻译。本文以英文化妆品广告为研究对象,运用目的论探讨其翻译策略。
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| 关 键 词： | 化妆品广告 目的论 广告翻译 |
The English translation of cosmetics advertising from the perspective of Skopos Theory |
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| Lin Si-si.The English translation of cosmetics advertising from the perspective of Skopos Theory[J].Journal of Jiamusi Education Institute,2012(3):339-339. |
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| Authors: | Lin Si-si |
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| Institution: | Lin Si-si(Guangxi Teachers Education University,Nanning Guangxi,530001,China) |
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| Abstract: | In recent years,there has been a lot of research on advertising and advertisement translation.As a small branch in the advertisement,the studies are still not much.The German functional translation theory liberates the translation from" source text",to provide translation studies with a new perspective,as the most important theory in functional theory--Skopos Theory,is most suitable for guiding advertising translation.Taking English cosmetic advertisements as the research object,using Skopos Theory to discuss the strategies of translation. |
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| Keywords: | cosmetic advertising teleology advertising translation |
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