Abstract: | Recently, advancements in Bayesian structural equation modeling (SEM), particularly software developments, have allowed researchers to more easily employ it in data analysis. With the potential for greater use, come opportunities to apply Bayesian SEM in a wider array of situations, including for small sample size problems. Effective use of Bayseian estimation hinges on selection of appropriate prior distributions for model parameters. Researchers have suggested that informative priors may be useful with small samples, presuming that the mean of the prior is accurate with respect to the population mean. The purpose of this simulation study was to examine model parameter estimation for the Multiple Indicator Multiple Cause model when an informative prior distribution had an incorrect mean. Results demonstrated that the use of incorrect informative priors with somewhat larger variance than is typical, yields more accurate parameter estimates than do naïve priors, or maximum likelihood estimation. Implications for practice are discussed. |