| 论中国足球协会的体育公共关系意识 |
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| 引用本文： | 娄道舰,孙继龙.论中国足球协会的体育公共关系意识[J].湖北体育科技,2005,24(1):25-26,29. |
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| 作者姓名： | 娄道舰 孙继龙 |
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| 作者单位： | 安徽师范大学体育学院,安徽,芜湖,241000 |
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| 摘 要： | 中国足球协会作为中国体育改革的先锋 ,必须要具有先进的管理思想和经营管理 ,其公共关系活动也必须在先进的公共关系意识的指导下 ,才能真正地塑造中国足球协会良好的社会形象 ,从而为组织的生存与发展创造和谐的内外部环境。
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| 关 键 词： | 中国足球协会 公共关系 意识 组织形象 环境 |
| 文章编号： | 1003-983X(2005)01-0025-02 |
On the Consciousness of P.E. Public Relations of Chinese Football Association |
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| LOU Dao jian,SUN Ji long.On the Consciousness of P.E. Public Relations of Chinese Football Association[J].Journal of Hubei Sports Science,2005,24(1):25-26,29. |
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| Authors: | LOU Dao jian SUN Ji long |
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| Abstract: | Chinese Football Association,as a pioneer of P.E. reform in China,should have the advanced administrative and managerial concepts.Its activities should also be carried out under the guidance of the advanced consciousness of public relations.Only in this way can Chinese Football Association really create a good social image and bring about harmonious exterior and interior environments for its existence and development. |
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| Keywords: | Chinese Football Association public relations consciousness organizational image environment |
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