| 案例教学法在广告教学中的运用 |
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| 引用本文： | 宫霖.案例教学法在广告教学中的运用[J].南昌教育学院学报,2012(1):46+48. |
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| 作者姓名： | 宫霖 |
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| 作者单位： | 郑州大学西亚斯国际学院 |
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| 摘 要： | 案例教学法打破了传统的、封闭的、脱离实际的灌输式教学方法,对培育具有创新精神和实践能力、具有较高的综合素质的设计人才发挥了重要作用。鉴于此,本文对案例教学法在广告教学中的运用进行了探讨。
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| 关 键 词： | 案例教学 广告 问题 |
Application of case teaching method in the teaching of advertising |
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| Gong Lin.Application of case teaching method in the teaching of advertising[J].Journal of Nanchang College of Education,2012(1):46+48. |
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| Authors: | Gong Lin |
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| Institution: | Gong Lin(Zhengzhou University SIAS International College,Zhengzhou Henan,451150,China) |
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| Abstract: | Case teaching method breaks the traditional,closed indoctrination teaching methods separated from practice,plays an important role to cultivate the talents with the innovative spirit and practical ability,and high comprehensive quality of design.In view of this,this article discusses on the use of case teaching method in advertisement teaching. |
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| Keywords: | case teaching advertisement problem |
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