| 高校图书馆服务营销之思考 |
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| 引用本文： | 张小芳.高校图书馆服务营销之思考[J].晋图学刊,2012(2):45-47. |
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| 作者姓名： | 张小芳 |
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| 作者单位： | 重庆文理学院图书馆,重庆永川,402160 |
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| 摘 要： | 文章概述了高校图书馆服务营销的必要性,分析了高校图书馆服务营销的现状,并从打造创新型服务品牌、成立服务营销部门、构建服务营销评估体系、重视培养具有营销观念和营销知识的馆员等几个方面探讨了如何实现高校图书馆服务营销的对策。
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| 关 键 词： | 高校图书馆 服务营销 高校图书馆营销 |
Thinking on University Library Service Marketing |
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| ZHANG Xiao-fang.Thinking on University Library Service Marketing[J].Shanxi Library Journal,2012(2):45-47. |
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| Authors: | ZHANG Xiao-fang |
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| Institution: | ZHANG Xiao-fang(Library,Chongqing University of Arts and Sciences,Yongchuan 402160,China) |
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| Abstract: | This paper summarizes the necessity of university library service marketing,analyzes the present situation of university library service marketing.The author discusses how to realize library service marketing measures from several aspects such as creating innovative service brand,establishing marketing department,building marketing evaluation system,paying attention to train librarians with marketing concept and knowledges. |
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| Keywords: | universit library service marketing universit library marketing |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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