| 区域体育旅游产品开发RMP分析——以富阳市为例 |
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| 引用本文： | 曹秀珍.区域体育旅游产品开发RMP分析——以富阳市为例[J].浙江体育科学,2011,33(3). |
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| 作者姓名： | 曹秀珍 |
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| 作者单位： | 浙江旅游职业学院,基础部,浙江,杭州,311231 |
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| 基金项目： | 浙江旅游产业调研重点课题 |
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| 摘 要： | 体育旅游已成为旅游者新的消费热点,科学、有规划地开发区域体育旅游产品也已成为亟需解决的问题.RMP分析是旅游产品开发的理论基础.文章通过对富阳市体育旅游产品开发的RMP理论分析,总结出区域体育旅游产品开发框架,提出旅游产品开发的意见和建议,旨在为旅游决策层对体育旅游产品进行开发时提供借鉴作用.
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| 关 键 词： | 体育旅游 旅游产品 富阳市 RMP分析 |
RMP Analysis on Development of Regional Sports Tourism Product taking Fuyang city as an example |
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| CAO Xiu-zhen.RMP Analysis on Development of Regional Sports Tourism Product taking Fuyang city as an example[J].Zhejiang Sport Science,2011,33(3). |
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| Authors: | CAO Xiu-zhen |
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| Institution: | CAO Xiu-zhen (School of Basic Course,Tourism College of Zhejiang,Hangzhou 311231,China) |
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| Abstract: | Sports tourism has been a new consumption hot spot.The development of regional sports tourism products scientifically with plans has been a problem for many places.RMP analysis is the theoretical basis of the development for tourism products.This dissertation,through RMP theoretical analysis of the development of sports tourism products in Fuyang,makes conclusion of the development framework for regional tourism products,as well as opinions and suggestions which aim at providing reference for decision maker... |
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| Keywords: | sports travel tourism product Fuyang city RMP analysis |
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