University Presses in the Digital Age: How Pace University Press and Other University Presses Can Survive and Thrive |
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| Authors: | Jennifer Clare |
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| Institution: | 1. 660 Winding River Rd, Brick, NJ, 08724, USA
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| Abstract: | The age of information has made university presses more important than ever before. The Internet has placed knowledge at our fingertips, but limited budgets and reluctance to embrace digital technologies have left many university publishers struggling to prove their worth rather than gathering and disseminating that knowledge. To demonstrate how a university publishing house can make it in this changing climate, this report will analyze the industry by using a specific publisher as an example, however this analysis can be applied to any small press. Pace University Press, an extremely small press, but one with the potential to survive and grow, can do so by implementing new practices in marketing, distribution, and digital content that will not only bring it into the twenty-first century, but ensure its continued role in the communication of scholars for years to come. These strategies can be beneficial to any university press. |
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