| 从消费心理角度浅析服装业品牌构建 |
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| 引用本文： | 郑鹏,刘庆华,王磊,郭秋娜.从消费心理角度浅析服装业品牌构建[J].邢台职业技术学院学报,2010,27(2):81-83. |
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| 作者姓名： | 郑鹏 刘庆华 王磊 郭秋娜 |
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| 作者单位： | 1. 邢台职业技术学院,河北,邢台,054035
2. 保定百世开利集团公司,河北,保定,071000 |
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| 摘 要： | 从消费心理角度分析了品牌构建已成为服装业重要的营销策略,服装企业应当在掌握顾客消费心理的前提下,从服装品牌名称、品牌标志、品牌宣传等方面构建服装品牌。
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| 关 键 词： | 消费心理 服装业 品牌构建 |
Construction of the Clothing Brand Based on the Perspective of Consumer Psychology |
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| ZHENG Peng,LIU Qing-hua,WANG Lei,GUO Qiu-na.Construction of the Clothing Brand Based on the Perspective of Consumer Psychology[J].Xingtai Vocational and Technical College,2010,27(2):81-83. |
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| Authors: | ZHENG Peng LIU Qing-hua WANG Lei GUO Qiu-na |
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| Institution: | 1.Xingtai Polytechnic College,Xingtai,Hebei 054035,China;2.Baoding Pascali Group Company,Baoding,Hebei 071000,China) |
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| Abstract: | Building the Clothing brand has become an effective strategy,this article points out brand name,brand logo and brand publicity are the key factors of constructing the clothing brand based on the perspective of consumer psychology. |
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| Keywords: | consumer psychology garment brand construction |
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