| 说服传播理论与新闻评论教学的距离 |
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| 引用本文： | 马少华.说服传播理论与新闻评论教学的距离[J].国际新闻界,2006(4). |
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| 作者姓名： | 马少华 |
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| 作者单位： | 中国人民大学新闻学院 北京100872 |
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| 摘 要： | 新闻评论是一种说服性文本,必然涉及说服方法、说服效果和说服伦理等问题。而这些,在西方传播学的说服研究领域有着丰富的成果。本文从新闻评论教学实践的视角,思考和探讨了将西方传播学研究中的说服理论引入评论教学的可能性、适用性、困难及相关应用问题。
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| 关 键 词： | 说服传播 新闻评论 |
Distance between Persuasion Communication Study and News Commentary Education |
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| MA Shaohua.Distance between Persuasion Communication Study and News Commentary Education[J].Journal of International Communication,2006(4). |
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| Authors: | MA Shaohua |
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| Abstract: | As a persuasive text,news commentary is inevitably involved with persuasive methods,persuasive effects and persuasive ethics,all of which have been deeply studied in the field of persuasive communication.From the perspective of news commentary teaching practice,this article explores the possibilities,applicability and difficulties in introducing persuasion communication studies to news commentary education. |
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| Keywords: | Persuasive Communication News Commentary |
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