| 从营销学的角度探讨高职院校核心竞争力 |
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| 引用本文： | 汪永太.从营销学的角度探讨高职院校核心竞争力[J].山东商业职业技术学院学报,2007,7(2):37-39. |
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| 作者姓名： | 汪永太 |
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| 作者单位： | 安徽商贸职业技术学院,经济贸易系,安徽,芜湖,241002 |
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| 摘 要： | 近年来各高职院校面临着一个共同的课题,就是如何培育自身的核心竞争力。从营销学的角度来探讨高职院校核心竞争力,认为高职院校的核心竞争力是专业;高职院校专业建设中引入营销学理念,有助于不断提升学院的核心竞争力。
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| 关 键 词： | 高职院校 营销学 产品 专业 核心竞争力 |
| 文章编号： | 1671-4385（2007）02-037-03 |
| 修稿时间： | 2007-01-10 |
Discusses the Core Competitive Ability of Higher Vocational Colleges from a Marketing Angle |
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| WANG Yong-tai.Discusses the Core Competitive Ability of Higher Vocational Colleges from a Marketing Angle[J].Journal of Shandong Institute of Commerce and Technology,2007,7(2):37-39. |
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| Authors: | WANG Yong-tai |
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| Institution: | Department of Economy and Trade, Anhui Business College of Vocational Technology, Wuhu 241002, China |
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| Abstract: | In recent years, what common topic each higher vocational colleges were facing is how to foster their own core competitive ability which discussed in this paper from a marketing angle, and concludes that the core competitive ability is from specialty; In the process of the higher vocational colleges specialty construction,the marketing idea, while intreduced,is helpful to promotes the core competitive ability of institute. |
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| Keywords: | higher vocational college marketing product specialty corn competitive ability |
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