| 新时期海西体育产业发展的机遇与挑战——兼析晋江市体育产业发展与策略 |
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| 引用本文： | 吴尚义,许奋奋.新时期海西体育产业发展的机遇与挑战——兼析晋江市体育产业发展与策略[J].体育科技文献通报,2010,18(12):8-11. |
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| 作者姓名： | 吴尚义 许奋奋 |
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| 作者单位： | 莆田学院体育系,福建莆田351100 |
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| 摘 要： | 运用文献资料、专家访谈、实地考查、逻辑分析等方法，对海西体育产业发展的机遇与挑战进行研究分析，认为：新时期海西体育产业发展面临着国家政策支持、地方领导重视、国民体育需求旺盛、区域经济环境日益活跃的新机遇，但也面临着产业结构调整与升级、人才资源匮乏、国内外产业竞争日趋激烈的挑战。推动海西体育产业发展必须：1）制定体育产业发展规划，以调整体育产业结构为突破口；2）坚持“人才兴业”战略，加快体育产业高素质人才培养；3）优化体育产业发展环境，增强企业自主创新能力；4）实施企业强强联合，推动体育优势产业集群发展。
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| 关 键 词： | 海西 晋江 体育产业 机遇 挑战 |
Discussion on the Opportunities and Challenges of Sports Industry Development in Haixi in New Era——The Strategy of Sports Industry Development in Jinjiang City |
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| WU Shang-yi,XU Fen-fen.Discussion on the Opportunities and Challenges of Sports Industry Development in Haixi in New Era——The Strategy of Sports Industry Development in Jinjiang City[J].Bulletin of Sport Science & Technology,2010,18(12):8-11. |
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| Authors: | WU Shang-yi XU Fen-fen |
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| Institution: | WU Shang - yi, XU Fen - fen (Department of Physical Education, Putian University, Putian 351100, Fujian China.) |
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| Abstract: | Based on literature review, expert interview, field investigation and logical analysis, this paper analyzes the opportunities and challenges of sports industry development in Haixi, the west side of the Taiwan Straits. The result shows that the sports industry development in Haixi faces the policy support from the state, importance attached by the local leaders, demands from the citizens, increasingly strong regional economy. However, the challenges for Haixi sports development are the restructuring and upgrading of the industries, lack of talents, fierce competition at both home and abroad. The promotion on Haixi sports development must take the measurements as follows： 1 ） making a plan for the sports industry development by adjusting its structure, 2） speeding up the nurturing of the high - quality talents ; 3 ） optimizing the environment for the growth of the industry and enhancing the innovation ability of the enterprises; 4） encouraging alliance between key enterprises for its development. |
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| Keywords: | Haixi Jinjiang city sport industry opportunity challenge |
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