| 高校体育培训市场资源开发与营销策略探析 |
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| 引用本文： | 王秋成.高校体育培训市场资源开发与营销策略探析[J].成都体育学院学报,2007,33(1):126-128. |
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| 作者姓名： | 王秋成 |
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| 作者单位： | 黑龙江大学体育部,黑龙江,哈尔滨,150080 |
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| 摘 要： | 从高校体育市场开发的可行性分析人手,得出高校体育培训市场还蕴含着相当大的开发潜力,探讨了高校体育培训市场开发和营销的有利因素,并提出了相应的对策.
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| 关 键 词： | 高校体育 培训市场 营销策略 |
| 文章编号： | 1001-9154（2007）01-0126-03 |
| 收稿时间： | 2006-12-02 |
| 修稿时间： | 2006年12月2日 |
On Exploitation of Sports Training Market Resource and Its Marketing Strategy in Colleges and Universities |
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| WANG Qiucheng.On Exploitation of Sports Training Market Resource and Its Marketing Strategy in Colleges and Universities[J].Journal of Chengdu Physical Education Institute,2007,33(1):126-128. |
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| Authors: | WANG Qiucheng |
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| Institution: | Dept. PE, Helongjiang University, Haerbing, 150080 |
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| Abstract: | The writer first illustrates the possibilities of developing sports training market in colleges and universities so to prove that great potentialities are hidden behind college sports training market, and then puts forward the favorable factors in its development and relevant marketing strategies. |
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| Keywords: | sports in colleges and universities training market market strategy |
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