| 市场营销方法与图书馆效益提升 |
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| 引用本文： | 陈英.市场营销方法与图书馆效益提升[J].图书馆杂志,2006,25(11):26-28. |
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| 作者姓名： | 陈英 |
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| 作者单位： | 齐齐哈尔大学图书馆,黑龙江,161006 |
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| 摘 要： | 图书馆是为社会效益而存在，应追求的是单位收益成本最低化。经济分析表明加大服务投入是可行且必要的，途径是营销手段的借鉴，重点是定位。
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| 关 键 词： | 图书馆 营销手段 单位收益成本 定位 |
| 收稿时间： | 2006-06-14 |
| 修稿时间： | 2006-06-14 |
The Marketing Method and Library Service |
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| Chen Ying.The Marketing Method and Library Service[J].Library Journal,2006,25(11):26-28. |
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| Authors: | Chen Ying |
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| Institution: | Library of Qiqihar University, Qiqihar 161006 |
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| Abstract: | The library aims at its social The economic analysis shows that increasing way of marketing method and finding service cost of the unit profit in library . benefit and pursues the lowest cost of the unit profit. invest in library service is feasible and necessary. By orientation, to realize the social benefit and the lowest cost of the unit profit in library . |
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| Keywords: | Library Marketing method Unit benefit cost Orientation |
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