| 广西玉林电力市场营销宏观环境分析 |
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| 引用本文： | 顾钦全,陈菲.广西玉林电力市场营销宏观环境分析[J].钦州师专钦州教院学报,2007,22(6):107-110,120. |
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| 作者姓名： | 顾钦全 陈菲 |
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| 作者单位： | [1]广西电网公司玉林供电局,广西玉林537000 [2]钦州学院环境与经济学系,广西钦州535000 |
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| 摘 要： | 通过实地调查和数据收集，结合电力商品的特点，对广西玉林地区人口、社会经济、自然区位和政治法律、社会文化等电力营销宏观环境因素进行分析，在分析的基础上从电力商品的产品、定价、渠道和促销4个层面出发，对电力营销策略进行探讨，并针对玉林地区提出相应的措施．
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| 关 键 词： | 广西玉林 电力市场营销 宏观环境 |
| 文章编号： | 1673-8314（2007）06-0107-04 |
| 收稿时间： | 2007-10-11 |
Detailed Examination of Elements of Electric Power Macro--Marketing in Yulin |
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| Authors: | GU Qin-quan CHEN Fei |
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| Abstract: | Based on the methods of interview and survey, related the characteristics of electric power, the macro- marketing elements of electric power supply enterprise in Yulin were analyzed. The analysis included the structure of local population, local economic, technology and social culture of Yulin. In addition to the product, price, place and promote of electric power were discussed, the relevant stratagems of electric power supply enterprise were provided. |
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| Keywords: | Guangxi Yulin electric power supply enterprise macro -marketing |
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