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“微时代”下大学生思想政治教育工作研究——基于传播学视角的思考
引用本文:沈培辉.“微时代”下大学生思想政治教育工作研究——基于传播学视角的思考[J].芜湖师专学报,2013(4):1-5.
作者姓名:沈培辉
作者单位:厦门大学嘉庚学院,福建漳州363105
摘    要:“微时代”对大学生思想政治教育工作提出新课题,传统“意见领袖”的主体权威受到挑战,教育者信息“把关人”的作用被弱化,“议程设置功能”出现转变,“沉默的螺旋”作用在增强,在“微时代”的背景下应重视和善用微媒体,营造高校思政教育‘‘微环境”,提升高校思政教育“微权威”,丰富高校思政教育“微内容”,增强高校思政教育“微力量”。

关 键 词:微时代  大学生思想政治教育

College Ideological and Political Education in MicroAge
Authors:Shen Peihui
Institution:Shen Peihui (Jia Geng College, Xiamen University, Zhangzhou, Fujian, 363105, China)
Abstract:College ideological and political education is confronted with new problems in the MicroAge, including challenged authority of the educator as traditional opinion leader, its weakened role as infor- mation gatekeeper, the changed "agenda setting function", and the increased force of "spiral of si- lence". It is advisable for colleges and universities to give due attention to and make good use of Micro --media, create favorable Micro--environment for college ideological and political education, boost its Micro--authority, enrich its Micro--content and ultimately increase its Micro--power.
Keywords:MicroAge  college ideological and political education
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