| 我国体育健身娱乐市场初期发展阶段的基本动因初探 |
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| 引用本文： | 凌平,施芳芳.我国体育健身娱乐市场初期发展阶段的基本动因初探[J].山东体育学院学报,1996(2). |
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| 作者姓名： | 凌平 施芳芳 |
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| 作者单位： | 杭州大学体育系，杭州应用工程技术学院 |
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| 摘 要： | 西方体育健身娱乐项目一进入中国大陆就走上了“阳春白雪”的路子。消费的超前性、追求的时尚性、观念的滞后性、对象的贵族性和经营管理的多样性等，无不体现某种逆向性的背离发展特征。中国体育健身娱乐市场初期发展阶段的发展动力来自于中西文化交流的碰撞与融合。我国中产阶层扭曲的消费行为和消费心理，公民余暇时间的增多和休闲方式的改变，公费消费陋习的推波助澜和外资企业对我国体育健身娱乐市场的关注和重视，使我国体育健身娱乐市场走入误区。我国体育健身娱乐市场的发展必须瞄准大众健身娱乐市场的最新发展动态；建立以体育联合会和单项体育协会为主体的健身体系，逐步形成和建立各运动项目的等级竞赛体系和竞赛规则，并以学校现有的场、馆、池为基础建立各单项体育俱乐部，以“薄利多销”、“广种多收”为经营宗旨，在全国范围内加大体育的宣传力度，走出养身误区，更新体育观念，逐步新建多功能体育健身娱乐场所，规范各项运动的活动时间和活动方式。这样，中国体育健身娱乐市场才具有更大的发展潜力和广阔的发展前景。
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| 关 键 词： | 体育健身娱乐市场，时尚，休闲体育 |
Research on the Basic Driving Force of Chinese Physical Education,Health and Recreation Market in its Initial Developing Period |
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| Ling Ping.Research on the Basic Driving Force of Chinese Physical Education,Health and Recreation Market in its Initial Developing Period[J].Journal of Shandong Physical Education Institute,1996(2). |
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| Authors: | Ling Ping |
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| Abstract: | As soon as the physical education,health and recreation events which came from western countries are being introduced into China,these events have been soon attracted by so many wealtyh persons to go in for.It shows the folloving five characteristics that are the overtaking consumption,the seeking for modern,the traditional conception,the wealthy participants and the different kinds of managerial modles as well as the different kinds of administrative style.The features of Chinese physical education,health and recreation market exposed the opposite developing phenomenon in some degree comparison with some of western countries.The basic driving force of Chinese physical education,health and recreation market in its initial developing period comes from the cultural exchange between western countries and eastern countries,the abnormal consumptive behavior and psychology of Chinese middle level classes,the different life style and more free time appeared in China,the some of the bureaucrats and the good deal of attention paid by some of foreign company and its staff members.The authors of this paper believe that only aimed at the physical education,health,recreation and sports for all participants,can this market have more energe to develop and have bright future. |
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| Keywords: | Physical education Health and recreation market modem Free time sports |
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