| 西安市体育健身娱乐业供给机制研究 |
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| 引用本文： | 于长菊,杨涛.西安市体育健身娱乐业供给机制研究[J].成都体育学院学报,2005,31(5):30-31,35. |
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| 作者姓名： | 于长菊 杨涛 |
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| 作者单位： | 西安体育学院,陕西,西安,710068 |
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| 基金项目： | 国家体育总局社会科学项目 |
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| 摘 要： | 运用文献资料综述法、社会学调查法等研究方法,从营销学、社会学等学科角度对西安市体育健身娱乐业市场供给现状进行了系统分析,总结出供给中存在的问题,并据此制定了合理的发展对策,具有现实指导意义.主要对策:深化国有企业内部体制改革;制定体育健身娱乐业长期发展规划;借鉴国内外的经验,引进市场机制;加大对体育经营管理人才的培养力度.
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| 关 键 词： | 体育健身娱乐业 体育产业 供给机制 |
| 文章编号： | 1001-9154（2005）05-0030-03 |
| 收稿时间： | 2005-07-10 |
| 修稿时间： | 2005-07-10 |
Research on the Supply Mechanism of Sports Fitness and Entertainment Industry in Xi'an City |
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| YU Chang-ju, et al.Research on the Supply Mechanism of Sports Fitness and Entertainment Industry in Xi''''an City[J].Journal of Chengdu Physical Education Institute,2005,31(5):30-31,35. |
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| Authors: | YU Chang-ju |
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| Abstract: | By using the method of documentary,social investigation and so on,this paper analyzes the current situation of the supply in Xi'an sports fitness and entertainment market from the angle of sales promotion and sociology,summarizes the problem of supply and puts forward development countermeasures: deepen internal reform of state enterprise;constitute long-term layout of sports fitness and entertainment industry;use for reference overseas and strengthen cultivation to sports management elites. |
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| Keywords: | sports fitness and entertainment industry sports industry supply mechanism |
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