| 我国体育健身俱乐部的可持续发展研究 |
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| 引用本文： | 朱政.我国体育健身俱乐部的可持续发展研究[J].哈尔滨体育学院学报,2014(4):40-44. |
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| 作者姓名： | 朱政 |
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| 作者单位： | 广州市轻工高级技工学校,广东广州510220 |
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| 摘 要： | 不断向前推进的城市化进程,为我国体育健身俱乐部的发展营造了一个适宜的发展环境.本文通过文献资料等研究方法,对我国体育健身俱乐部的现状进行研究综述,发现我国体育健身俱乐部在发展中存在诸多问题,如：政府缺乏行之有效的管理机制、服务体系不够完善、自身缺乏专业的人才及科学的管理机制、营销宣传形式单一等等.把握我国体育健身俱乐部的发展趋势,从而提出相应的发展对策,以便政府更好地发挥职能,促进全民健身运动和体育产业的可持续发展,促进我国体育俱乐部运营模式的完善和经济效益的提高,更好的发挥体育健身俱乐部对于全民健身和大众体育发展的作用.
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| 关 键 词： | 健身俱乐部 现状 可持续发展 |
Study on the Sustainable Development of Sports Fitness Clubs in China |
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| Authors: | ZHU Zheng |
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| Abstract: | Constantly advancing urbanization, for the development of our country sports fitness club create a suitable environment for development. In this article, through the methods of literature, the study of the status quo of our country sports fitness club, found that many problems exist in the developing of fitness clubs in China： government lacks effective management mechanism, imperfect service system, their own lack of professional talents and scientific management mechanism, form a single marketing propaganda. And then puts forward the corresponding development countermeasure, in order to better play to the government function, promote healthy development of the national fitness sports and sports industry, promote the improvement of the operation mode of sports clubs in China and the improvement of economic efficiency, better play to the sports fitness club for the national fitness and the role of the mass sports development, the correct health consciousness and sports consciousness, improve the physical fitness of autonomy and initiative, better play sports fitness club for the national fitness and the role of the mass sports development. |
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| Keywords: | Fitness club Current situation Sustainable development |
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