| 基于 SWOT 分析的中国泰拳赛事商业化动作构想简 |
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| 引用本文： | 李冬梅,王天宇,袁奇.基于 SWOT 分析的中国泰拳赛事商业化动作构想简[J].哈尔滨体育学院学报,2014(1):27-31,35. |
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| 作者姓名： | 李冬梅 王天宇 袁奇 |
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| 作者单位： | 大连大学体育学院,辽宁大连116622 |
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| 摘 要： | 体育赛事是体育产业的重要组成部分,赛事的商业化运营不仅可以获得明显的经济效益,而且还可以有力地促进体育项目的发展.目前,泰拳已经成为世界最具影响力的搏击运动之一,在我国的发展势头良好.本文采用文献资料等研究方法对中国泰拳赛事商业化运作进行SWOT分析,并提出我国泰拳赛事商业化构想：（1）制定泰拳赛事商业化发展策略;（2）赛制创新、改进规则;（3）突出赛事亮点、丰富推广形式,以期为我国泰拳赛事商业化运作提供参考.
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| 关 键 词： | SWOT分析 泰拳 商业化运作 构想 |
Chinese Commercialized Operation Events Idea based on the SWOT Analysis |
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| Authors: | LI Dong-mei WANG Tian-yu YUAN Qi |
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| Institution: | LI Dong-mei WANG Tian-yu YUAN Qi |
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| Abstract: | Sports event is an important part of sports industry, the commercialization of sports event not only achieves evidently economic benefits, also promotes sports＇ development ef- fectively. Currently, Muay Thai has already been one of most influential combat sports in the world, and it develops well in China. This paper proposed a SWOT analysis for China＇s commercial Muay Thai events, and proposes a conception of it： the first is to formulate a policy of Muay Thai＇ commercialization in China; the second is to innovate competition system and improve rules;the third is to highlight the bright spot in competition, and enrich forms of extending Muay Thai＇ competition, provide a reference for Muay Thai event commercialization in China. |
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| Keywords: | SWOT analysis Muay Thai Commercialize Conception |
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