| 从孙子兵法探讨竞争策略 |
| |
| 引用本文： | 萧新永.从孙子兵法探讨竞争策略[J].滨州师专学报,2011(1):6-9. |
| |
| 作者姓名： | 萧新永 |
| |
| 作者单位： | 台湾“中华孙子兵法研究学会” |
| |
| 摘 要： | 企业的营销策略有需求策略与竞争策略二柄,其中竞争策略是影响企业取得佳绩的关键。以《孙子兵法》所提示的＂知彼知己＂典范原则与＂五事七计＂的客观条件分析,结合SWOT分析模式,可以建立中国特色的竞争策略模式,从而解决企业的管理与营销问题。
|
| 关 键 词： | 《孙子兵法》 企业营销策略 竞争策略 知彼知己 五事七计 SWOT |
Study on Competition Strategy from the Perspective of The Art of War |
| |
| XIAO Xin-yong.Study on Competition Strategy from the Perspective of The Art of War[J].Journal of Binzhou Teachers College,2011(1):6-9. |
| |
| Authors: | XIAO Xin-yong |
| |
| Institution: | XIAO Xin-yong(China Research Society for the Art of War of Taiwan) |
| |
| Abstract: | Demanding strategy and competition strategy are the two marketing strategies of an enterprise,of which,competition strategy is the key to excellent enterprise achievement.Sino-Japanese competition model can be established by analyzing the principle of ＂know the enemy and know yourself＂ and the objective conditions of ＂five factors and seven plans＂ combining with SWOT analysis model. |
| |
| Keywords: | The Art of War enterprise marketing strategy competition strategy know the enemy and know yourself five factors and seven plans SWOT |
| 本文献已被 维普 等数据库收录！ |
