| 合作创新中企业间承诺感知的相互性及其影响机制研究 |
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| 引用本文： | 高孟立.合作创新中企业间承诺感知的相互性及其影响机制研究[J].科研管理,2022,43(1):114-123. |
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| 作者姓名： | 高孟立 |
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| 作者单位： | 浙江树人大学 管理学院，浙江 杭州310015 |
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| 基金项目： | 教育部人文社会科学研究青年基金项目：“价值共创还是价值共毁：服务创新中企业-顾客互动的‘双刃剑’影响效应研究”(19YJC630038,2019.01—2021.12)；;浙江省科技厅软科学一般项目：“浙江KIBS企业合作创新中机会主义行为产生机理及治理对策研究：‘双刃剑’视角”(2020C35010,2020.01—2021.12)； |
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| 摘 要： | 承诺感知的相互性影响在KIBS企业与组织顾客间的合作创新过程中具有非常重要的作用。依据相互性理论，基于245个KIBS企业合作创新项目的调研数据，运用实证分析方法，从承诺感知视角嵌入，探讨了KIBS企业承诺感知与组织顾客承诺感知之间的相互性影响，并深入剖析了KIBS企业专用性投资的中介作用和KIBS企业人际信任的调节作用。结果表明：（1）合作创新中企业间的承诺感知存在显著的相互性影响；（2）KIBS企业专用性投资在其承诺感知对组织顾客承诺感知正向影响作用过程中起到完全中介作用，在其承诺感知与人际信任交互效应对组织顾客承诺感知正向影响作用过程中起到部分中介作用；（3）KIBS企业人际信任在KIBS企业承诺感知对其专用性投资的影响过程中起到正向调节作用；（4）KIBS企业人际信任在组织顾客承诺感知对KIBS企业承诺感知的影响过程中起到负向调节作用。
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| 关 键 词： | 承诺感知 相互性 专用性投资 人际信任 |
| 收稿时间： | 2019-03-01 |
| 修稿时间： | 2019-09-26 |
The research on the reciprocity of inter-firm perceived commitment and effect mechanism in the cooperative innovation |
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| Gao Mengli.The research on the reciprocity of inter-firm perceived commitment and effect mechanism in the cooperative innovation[J].Science Research Management,2022,43(1):114-123. |
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| Authors: | Gao Mengli |
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| Institution: | School of Management, Zhejiang Shuren University, Hangzhou 310015, Zhejiang, China; |
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| Abstract: | Enterprises begin to actively seek customers′ opinions and suggestions, invite customers to participate in the research and development of new products, put forward the mode of co-creation between enterprises and customers, no longer regard customers as receivers of innovative value, but as co-creators of innovative value. Knowledge-intensive business service enterprises (KIBS enterprises for short) have highly interactive activities such as continuous communication and communication with organizational customers in the process of service innovation. At the same time, their products have specificity and uniqueness. Therefore, value creation between KIBS enterprises and organizational customers is particularly evident in KIBS service innovation. KIBS enterprises′ service innovation activities have broken through the traditional unilateral innovation paradigm of "enterprise-centered" and entered the value co-creation paradigm of "enterprise-customer interaction".
In the study of cooperative innovation of KIBS enterprises, customers, specific investment especially of KIBS enterprises for its customers in the aspects of resources, processes, relationships with the first input, the specific investment not only has the nature of the mortgage, but also is regarded as cooperation in the process of KIBS enterprises commitment to the partnership of an act of expression. The occurrence of specific investment in KIBS enterprises in cooperative innovation may enhance the degree of organizational customers′ perception of KIBS enterprises′ commitment. Meanwhile, according to the reciprocity theory, organizational customers′ commitment perception may further promote the degree of KIBS enterprises′ commitment perception. In addition, KIBS may be influenced by some other factors in the process of reciprocity influence of customer commitment perception between enterprises and organizations. Therefore, the focus of research in this paper is mainly as follows: Is there mutual influence between KIBS enterprise commitment perception and organizational customer commitment perception in cooperative innovation? If there is reciprocity influence, what is the specific influence mechanism? Are there any factors affecting the process?
Based on the survey data of 245 KIBS enterprises′ cooperative innovation projects, this paper uses empirical analysis method and embeds it from the perspective of commitment perception, explores the interaction between KIBS enterprises′ commitment perception and organizational customer commitment perception, and deeply analyses the intermediary role of KIBS enterprises′ specific investment and the regulation of KIBS enterprises′ interpersonal trust. The following conclusions are drawn from the research: (1) In cooperative innovation, there is a significant interaction between the perceived commitment of enterprises. In the process of cooperative innovation, KIBS enterprise′s commitment perception can positively affect organizational customer′s commitment perception. At the same time, organizational customer′s commitment perception can also positively affect KIBS enterprise′s commitment perception. From the empirical results, the interaction between them is almost the same; (2) Specific investment plays a full mediating role in the positive impact of KIBS corporate commitment perception on organizational customer commitment perception, and partially mediates the positive impact of KIBS corporate commitment perception and interpersonal trust interaction on organizational customer commitment perception; (3) KIBS corporate interpersonal trust plays a positive moderating role in the process of KIBS corporate commitment perception′s impact on its specific investment, that is, KIBS corporate interpersonal trust will strengthen KIBS corporate commitment perception′s positive impact on KIBS corporate specific investment; and (4) KIBS corporate interpersonal trust plays a negative regulatory role in the process of organizational customer commitment perception affecting KIBS corporate commitment perception, that is, KIBS corporate interpersonal trust weakens the positive impact of organizational customer commitment perception on KIBS corporate commitment perception.
Based on the theory of reciprocity, this paper takes KIBS enterprises and organizational customers as the carrier to carry out cooperative innovation projects, and takes the relationship between cooperative enterprises as the research object, expands and enriches the existing cooperative innovation theory, and provides new theoretical basis and practical guidance for KIBS enterprises to carry out service innovation activities. The following specific theoretical contributions are also made in the research: (1) This paper reveals the reciprocity influence between KIBS corporate commitment perception and organizational customer commitment perception in cooperative innovation. It not only confirms the influence of commitment perception on each other in cooperative innovation, but also confirms the reciprocity influence of commitment perception between KIBS enterprises and organizational customers, expanding the theoretical extension of service innovation research; (2) This paper reveals the black box of inter-firm commitment perception reciprocity influence in the process of cooperative innovation, clarifies the specific mechanism of inter-firm commitment perception reciprocity influence, and helps to better understand the path of inter-firm commitment perception impact; (3) This paper reveals the impact of KIBS corporate commitment perception on its specific investment under different levels of interpersonal trust, and to some extent expands the theoretical scope of service innovation research. It also reveals the influence of organizational customer commitment perception on KIBS corporate commitment perception at different levels of interpersonal trust. It is surprising to find that KIBS corporate interpersonal trust weakens the influence of organizational customer commitment perception on KIBS corporate commitment perception. To a certain extent, this expands the research scope of inter-organizational relationship theory and reveals the regulatory mechanism of interpersonal trust in the interaction of perceived inter-organizational commitment in cooperative innovation.
This paper is of great practical significance for the construction, maintenance and development of a good relationship between KIBS enterprises and organizational customers in cooperative innovation. In cooperative innovation, the perception of commitment between KIBS enterprises and organizational customers has reciprocity influence, that is, the commitment of KIBS enterprises will positively affect the perception of commitment of organizational customers, and the commitment of organizational customers will positively affect the perception of commitment of KIBS enterprises. Therefore, in the process of cooperative innovation, the interpretation of each other′s commitment by KIBS enterprises and organizational customers is of great practical significance for the development of the relationship between the two organizations. Due to the increasingly fierce market competition environment, KIBS enterprises must firmly stick to customers through their dedicated investment to enhance the good cooperative relationship between cooperative innovation and organizational customers. KIBS enterprise′s perception of organizational customer commitment will affect KIBS enterprise′s specific investment, which in turn will further trigger organizational customer′s perception of KIBS enterprise commitment. Therefore, the cooperative sincerity of KIBS enterprises in cooperative innovation can be correctly interpreted by their specific investment level. To develop good inter-organizational relations in cooperative innovation, it is necessary to pay attention to the cultivation of interpersonal trust among boundary personnel. KIBS enterprises′ interpersonal trust in organizational customers will strengthen the positive impact of KIBS enterprises′ commitment perception on their specific investment. Therefore, in the process of cooperative innovation, it is necessary to strengthen the communication and communication between KIBS enterprises and organizational customer boundary personnel, so as to enhance the interpersonal trust between the two sides, so as to enhance organizational trust between enterprises, enhance KIBS enterprises′ specific investment in organizational customers, and then enhance the organizational customer′s commitment perception level. |
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| Keywords: | perceived commitment reciprocity specific investment interpersonal trust |
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