| 基于ERP与CRM整合思想的SM模块化体系研究 |
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| 引用本文： | 刘丹.基于ERP与CRM整合思想的SM模块化体系研究[J].科技管理研究,2010,30(21). |
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| 作者姓名： | 刘丹 |
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| 作者单位： | 黑龙江科技学院经济管理学院,黑龙江哈尔滨,150027 |
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| 基金项目： | 黑龙江科技学院科技基金项目“面向制造业的可重构进销存管理系统研究”(08-05) |
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| 摘 要： | 针对传统应用模式下,因ERP与CRM相互独立导致的企业内外部信息交互脱节的应用现状,讨论了ERP与CRM的整合思想,并对两者的SM(销售管理)进行了功能分析,实现了包括系统网络结构、体系结构和框架结构的销售管理模块化体系设计,探讨了整合后的系统特色,为软件整合设计开发思路提供重要借鉴。
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| 关 键 词： | ERP CRM 系统整合 销售管理 |
Research on the Sales Management(SM)Module Architecture Based on the Integration of ERP and CRM |
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| LIU Dan.Research on the Sales Management(SM)Module Architecture Based on the Integration of ERP and CRM[J].Science and Technology Management Research,2010,30(21). |
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| Authors: | LIU Dan |
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| Institution: | LIU Dan(School of Economics & Management,Heilongjiang Institute of Science and Technology,Harbin 150027,Heilongjiang) |
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| Abstract: | Under the traditional economic modal,ERP and CRM have their respective characters that information flow,value flow and products flow between enterprises can't interchange each other,so integration of ERP and CRM become important.This paper aims at designing a sales management system that places CRM concept within the context of ERP.With this effort,the paper firstly seeks to utilize the resources of the enterprise to improve competence of the enterprise.Then it tries to analysis and design of sales manageme... |
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| Keywords: | CRM ERP integration of system sales management |
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