| 论“海南岛梦之岛”的文化品牌建设 |
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| 引用本文： | 蔡风娃.论“海南岛梦之岛”的文化品牌建设[J].海南广播电视大学学报,2011(1):52-55. |
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| 作者姓名： | 蔡风娃 |
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| 作者单位： | 琼台师范高等专科学校政管系,海南,海口,571127 |
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| 摘 要： | 2010年伊始，国务院发布《国务院关于推进海南国际旅游岛建设发展的若干意见》，海南建设国际旅游岛的梦想正式起航。如何抓住此次机遇，顺利实现国际旅游岛的建设开发，关键在于文化。要努力打造适合国际旅游岛建设的文化品牌——“海南岛梦之岛”，使海南国际旅游岛真正成为游客心中的“梦之岛”。
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| 关 键 词： | 海南岛 梦之岛 海南国际旅游岛 文化品牌建设 |
"Island of Dream" |
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| CAI Feng-wa."Island of Dream"[J].Journal of Hainan Radio & TV University,2011(1):52-55. |
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| Authors: | CAI Feng-wa |
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| Institution: | CAI Feng-wa(Department of Politics and Public affairs,Qiongtai Teachers’ College,Haikou 571127,China) |
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| Abstract: | At the beginning of 2010, when the Sate Council issued the Document - - Suggestions to Enhancing the Process of Building Hainan International Tourist Island from the Sate Council, the dream of Hainan International tourist island officially set sail. How to seize the opportunity and smoothly develop an international tourist island？ The key is culture. In this essay, we focus on how to work hard on building the cultural brand of ＂Hainan Island, the Island of Dream＂, and make Hainan international tourist island become the real ＂Island of Dream＂ in tourists＇minds. |
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| Keywords: | Hainan Island the island of dream Hainan International Tourist Island Development of cultural brand |
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