| 浅析公共危机管理与矫正型政府公共关系的运用 |
| |
| 引用本文： | 房美凤.浅析公共危机管理与矫正型政府公共关系的运用[J].宜宾学院学报,2007,7(4):69-72. |
| |
| 作者姓名： | 房美凤 |
| |
| 作者单位： | 四川师范大学,政治教育学院,成都,610068 |
| |
| 摘 要： | 如何用公共关系的方法去实现政府的危机管理,提高政府的执政能力建设,塑造政府良好形象等,意义十分重大。本文就我国公共危机产生的原因、存在的问题进行了分析,并结合实际提出了解决公共危机的处理办法。认为矫正型公共关系方法和原则运用,对实现公关与政府危机管理的良性互动,促进社会总体发展和和谐,具有重要的现实意义。
|
| 关 键 词： | 公共危机 危机管理 矫正型政府公共关系 和谐社会 |
| 文章编号： | 24481155 |
| 修稿时间： | 11 23 2006 12:00AM |
On Application of Correcting Governmental Public Relations to Solve Public Crisis |
| |
| Authors: | FANG Mei-ring |
| |
| Institution: | Politic Education Institute, Sichuan Normal University ,Chengdu 610068, China |
| |
| Abstract: | It is important for our country to use the method of public relations to solve public crisis,and to improve governmental administrative ability and to have a good governmental impression to the public,and so on.On the basis of analyzing reasons and some phenomena of the public crisis,it is mainly concerned about the methods of solving public crisis on base of facts.It is vital to use the methods and principals of public relations to realize interaction between public relations and governmental crisis management,and this can lead to the progress and harmony of our society. |
| |
| Keywords: | Public Crisis Crisis Management Correcting Governmental Public Relations Harmony Society |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
