| 传统报业面临的挑战及转型分析——以《新文化报》为例 |
| |
| 引用本文： | 侯慧聪.传统报业面临的挑战及转型分析——以《新文化报》为例[J].鸡西大学学报,2014(6):146-148. |
| |
| 作者姓名： | 侯慧聪 |
| |
| 作者单位： | 吉林大学,吉林长春130000 |
| |
| 摘 要： | 数字技术在传播领域的应用,对报纸业敲响了警钟,有着150年历史的《西雅图邮报》停刊,预示着传统报业不及时改变就只能坐以待毙的事实。主动变革转型,实现与多种传播形式的融合,提高竞争力才能变被动为主动。面对新媒体的挑战,《新文化报》通过利用网络资源,在形式与内容上变革;注重市场规律,在理念上变革;巩固竞争优势,为顾客提供便利服务等方式成功转型,为传统报业变革转型提供了成功的范例。
|
| 关 键 词： | 报业 挑战 转型 |
On Challenges and Transformation of Traditional Newspaper Industry |
| |
| Hou Huicong.On Challenges and Transformation of Traditional Newspaper Industry[J].JOurnal of Jixi University:comprehensive Edition,2014(6):146-148. |
| |
| Authors: | Hou Huicong |
| |
| Institution: | Hou Huicong (JiLin university, Changchun, Jilin 130000,China) |
| |
| Abstract: | The new digital technology has been widely used in the fields of public communication , which is a warning to the tra-ditional newspaper industry .The Seattle-Post Intelligencer stopped its publication in the year of 2009 .It indicated that the tradi-tional daily newspaper is facing a challenge if they don ’ t take actions to change .if we take a positive actions to form a new concept of newspaper , which can adapt to the process of media convergence .This paper is to provide some suggestions to the newspaper in-dustry transformation and to strengthenthe competences in the medium service market . |
| |
| Keywords: | newspaper industry challenge transformation |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
