Decorative pictures and emotional design in multimedia learning |
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| Institution: | 1. Department of Accounting, Finance and Information Systems, College of Business, North Dakota State University, Barry Hall 246, NDSU Dept. 2400, PO Box 6050, Fargo, ND 58108, USA;2. Department of Management Science and Information Systems, Spears School of Business, Oklahoma State University, 221 Business, Stillwater, OK 74078, USA;1. Leibniz-Institut für Wissensmedien, Tübingen, Germany;2. University of Tuebingen, Germany;1. Leibniz Institute for Science and Mathematics Education (IPN), Kiel, Germany;2. University of Freiburg, Freiburg, Germany;3. Leibniz-Institut für Wissensmedien (IWM), Tübingen, Germany;1. Saarland University, Department of Education, Campus A 4.2, 66 123 Saarbruecken, Germany;2. University of New Mexico, Educational Psychology Program, 113 Simpson Hall, Albuquerque, NM 87131, USA |
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| Abstract: | Recent studies have shown that the positive emotional design of learning environments might foster learning performance. In contrast, the seductive detail effect postulates that additional, learning irrelevant details inhibit learning. This research focusses on the implementation of decorative pictures as a prime for emotions and context-relatedness. This study examines four groups of decorative pictures which might be conducive for learning. Eighty-two students were randomly assigned to one cell of a 2 (emotionally positive vs. emotionally negative pictures) × 2 (school context vs. leisure context pictures) between-subjects, factorial design. The dimensions of pleasure, arousal, and dominance are examined as possible mediators. Results show that either positively valenced pictures or learning pictures foster retention and transfer performance. Pleasure is identified as mediator of the effect between valence of pictures and learning performance. A further analysis shows differences for arousal and dominance for both factors. These results are interpreted with concepts like motivated attention and other arousal theories. |
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| Keywords: | Decorative pictures Seductive details Conducive pictures Emotional design Multimedia design |
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