| 中国英语媒体传播效果研究 |
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| 引用本文： | 郭可.中国英语媒体传播效果研究[J].国际新闻界,2002(4). |
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| 作者姓名： | 郭可 |
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| 作者单位： | 上海外国语大学新闻传播学院 上海，200083 |
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| 摘 要： | 本文借助实证调查法 ,从正反两方面分析了中国大陆英语媒体的传播效果 ,认为中国英语媒体的发展已取得了很大成绩 ,其作用不可替代 ,但还存在受众定位趋同等问题。文章同时还探讨了中国英语媒体传播效果欠佳的成因———如媒体理念、可信度、非产业化运作以及语言和文化等因素
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| 关 键 词： | 英语媒体 传播效果 成因分析 |
On the Effectiveness of the English-Language Media in the Chinese Mainland |
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| GUO Ke.On the Effectiveness of the English-Language Media in the Chinese Mainland[J].Journal of International Communication,2002(4). |
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| Authors: | GUO Ke |
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| Abstract: | The paper aims to explore the effectiveness of the English-language media in the Chinese Mainland,with the application of such field investigation methods as interviews with experts,field and Internet surveys.While confirming the great success that the English-language media has achieved in the past,the paper also analyzes and discusses four major reasons for the ineffectiveness of English-language media,concept,credibility issue,financial shortage as a result of the non-market operation systems. |
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| Keywords: | English-language media effect causal analysis |
| 本文献已被 CNKI 等数据库收录！ |
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