| 我国大众传媒传播体育信息的现状及发展对策研究 |
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| 引用本文： | 种莉莉.我国大众传媒传播体育信息的现状及发展对策研究[J].四川体育科学,2007(3):11-13. |
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| 作者姓名： | 种莉莉 |
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| 作者单位： | 曲阜师范大学体育科学学院,山东,曲阜,273165 |
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| 摘 要： | 本文以体育媒体及其受众为研究对象,综合运用文献资料、专家访谈、问卷调查、数理统计和逻辑分析等研究方法,从大众传媒对体育信息传播的现状着手,初步探讨了其发展对策,旨在通过本研究为进一步探讨体育信息的传播机制抛砖引玉。经研究初步得出以下结论:(1)各类媒体在体育信息的传播方式、传播速度、传播内容、传播质量等现状上差别很大。(2)各媒体只有协作发展,才能提供更优质的体育信息。(3)传媒应注重受众需求。(4)各媒体应打造自己的精品栏目。(5)传媒应注意挖掘信息的深度和内涵。
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| 关 键 词： | 大众传媒 体育信息 传播 现状 发展 |
| 文章编号： | 1007-6891（2007）03-0011-03 |
| 收稿时间： | 2006-09-28 |
| 修稿时间： | 2006年9月28日 |
Study on Current Situation and Development Countermeasure of the Spots Information Transmitted through the Mass Media in Our Country |
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| CHONG Li-li.Study on Current Situation and Development Countermeasure of the Spots Information Transmitted through the Mass Media in Our Country[J].Sichuan Sports Science,2007(3):11-13. |
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| Authors: | CHONG Li-li |
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| Institution: | College of Sports Science, Qufu Normal University, Shandong Qufu, 273165, China |
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| Abstract: | Based on documents,questionnaire,specialist visit,statistic and logic methods,used mass media and the public as study object,this thesis analyses the actuality of sports transmission and researches the countermeasure of its development.It educed the following conclusion:(l)The mass media has great difference on the condition of transmitting mode,speed,content and quality.(2)The mass media should cooperate with each other if they want to offer high quality information.(3)Pay attention to the requirement of the public.(4)Set up excellent column.(5)Dig the depth and connotation of the information. |
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| Keywords: | Mass media Sports information Transmission Actuality Development |
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