| Abstract: | The study extends agenda-setting research by examining issuediversity as a consequence of media exposure. Results from twosurveys—one conducted in the United States, the otherin Taiwan—illustrate differences in the cultures of thetwo samples. In general, older individuals who find low utilityin advertising information but who read a variety of newspapersand feel a strong civic duty to keep informed believe thereare many important issues facing the United States. Younger,highly educated individuals who have a high interest in politicalnews and who read a variety of newspapers believe there aremany important issues facing Taiwan. |
