| 数字新媒体为我国政府形象塑造提供新思路 |
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| 引用本文： | 王佳炜.数字新媒体为我国政府形象塑造提供新思路[J].新闻界,2010(2). |
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| 作者姓名： | 王佳炜 |
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| 作者单位： | 西安外国语大学,西安,710128 |
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| 摘 要： | 随着以互联网为代表的数字新媒体的快速发展,塑造政府形象的传播环境发生着巨大变化。了解数字新媒体的传播特点、熟悉数字新媒体传播渠道,有助于在新的数字媒体环境中为我国政府形象塑造,寻找新的、可利用的、符合时代要求的传播途径。
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| 关 键 词： | 数字新媒体 政府形象 政府形象传播 |
Digital New Media Provides New Method for Creating The Government Image |
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| Wang Jiawei.Digital New Media Provides New Method for Creating The Government Image[J].Press Circles,2010(2). |
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| Authors: | Wang Jiawei |
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| Institution: | Xi'an International Studies University/a>;Xi'an 710128 |
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| Abstract: | With the quick development of digital new media,the media communication enviroment has changed a lot.In order to find the new and availabel communication method for the creating of the government image,it is necessary to make research on the features of digital new media,the distribution channel of digital new media. |
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| Keywords: | digital new meidia government image government image communication |
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