| 网络教育服务中的客户细分策略分析 |
| |
| 引用本文： | 文碧桂,赵蔚.网络教育服务中的客户细分策略分析[J].中国教育技术装备,2010(12):12-14. |
| |
| 作者姓名： | 文碧桂 赵蔚 |
| |
| 作者单位： | 东北师范大学计算机科学与信息技术学院,长春,130117 |
| |
| 基金项目： | 教育部人文社会科学研究项目 |
| |
| 摘 要： | 随着终身学习理念的深入人心，网络教育服务市场前景会更加广阔，同时竞争也在加剧。对客户进行细分，提供有针对性的营销策略、服务模式将有助于提高网络教育服务机构市场竞争力。从客户终身价值、学习者媒介偏好、利益细分等角度分析网络教育服务中的客户细分策略。
|
| 关 键 词： | 网络教育 客户细分 细分策略 |
Tactics Analysis of Customer Segmentation in Web-based Education Services |
| |
| Wen Bigui,Zhao Wei.Tactics Analysis of Customer Segmentation in Web-based Education Services[J].china educational technique & equipment,2010(12):12-14. |
| |
| Authors: | Wen Bigui Zhao Wei |
| |
| Institution: | Wen Bigui,Zhao Wei School of Computer Science , Information Technology,Northeast Normal University,Changchun,China 130117 |
| |
| Abstract: | With lifelong learning becoming more and more popular,Web-based education service market has a more extensive future and in the same time face fiercer competition.Through customer segmentation,Web-based education service organizations can generate pointed marketing tactics and service modes,and then strengthen their competitive abilities.The paper analyzed customer segmentation tactics in web-based education services in the following aspects:customer lifetime profit,customer media preference and benefit seg... |
| |
| Keywords: | Web-based education customer segmentation segmentation tactic |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
