| 传统出版企业数字化战略路径分析 |
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| 引用本文： | 章永宏.传统出版企业数字化战略路径分析[J].出版科学,2011,19(1):80-84. |
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| 作者姓名： | 章永宏 |
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| 作者单位： | 复旦大学出版社,上海,200433 |
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| 摘 要： | 数字化战略是出版业大势所趋,传统出版企业必须转型和适应方能获得持续发展。本文从战略思维的角度,简要分析传统出版业制定数字化战略的路径,并指出其中的关键问题。
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| 关 键 词： | 传统出版企业 数字化战略 数字出版 路径分析 |
Path Analysis of Traditional Publishing Corporation's Digitalization Strategy |
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| Authors: | Zhang Yonghong |
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| Institution: | Zhang Yonghong |
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| Abstract: | Digitalization is a rising issue for traditional publishing corporations.It exerts great influences on media convergence,and also changes the environment of the traditional presses.This article focuses on the topic how traditional presses develop new digital strategy to keep themselves to stay competitive in the market. |
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| Keywords: | Traditional publishing corporation Digitalization strategy Digital publishing Path analysis |
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