| 图书定价的经济学分析 |
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| 引用本文： | 陈昕.图书定价的经济学分析[J].出版科学,2011,19(1):14-21. |
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| 作者姓名： | 陈昕 |
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| 作者单位： | 上海世纪出版集团,上海,200001 |
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| 摘 要： | 运用现代经济学的理论和方法对图书商品的属性进行分析,深入探究其价格形成的内在机制,指出图书商品具有低价格弹性、高收入弹性和正外部性等经济属性;在分析图书市场基本特征的基础上,采用相应的定价模型对图书定价策略进行综合分析;认为图书市场存在一定的垄断性,三级价格歧视和跨期价格递减是图书市场的基本定价机制,图书市场容易出现生产过剩;还论述了欧美国家的图书定价模式及其对我国的借鉴意义。
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| 关 键 词： | 图书定价 需求弹性 外部性 定价机制 定价模型 |
Economic Analysis of Books-pricing |
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| Authors: | Chen Xin |
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| Abstract: | With the theories and methods in modern economics,this article analyzes the intrinsic attributes of books and lucubrates in the mechanism of book-pricing.As a kind of commodity,the price elasticity of books is low,while the income elasticity is high,and books generate positive externalities.Based on the analysis of book market's basic characters,this article also uses corresponding price model to analyze the book-pricing strategy comprehensively.The consideration is that the book market is monopolistic;thir... |
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| Keywords: | Book-pricing Elasticity of demand Externality Mechanism Models |
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