| 角色扮演法在市场营销专业课堂教学中的应用 |
| |
| 引用本文： | 史保金.角色扮演法在市场营销专业课堂教学中的应用[J].河南职业技术师范学院学报(职业教育版),2011(4). |
| |
| 作者姓名： | 史保金 |
| |
| 作者单位： | 河南科技学院; |
| |
| 基金项目： | 河南省教学改革项目“美国情境学习理论在我国地方高等院校市场营销专业实践教学中的应用研究”(2009SJLX214) |
| |
| 摘 要： | 市场营销专业需要对学生进行综合能力的培养,而常用的案例教学、实验教学、教学实习等实践模式针对性不强,教学与实践脱节,效果并不理想。在现有条件下,在专业课课堂教学中适当采用角色扮演法,可以实现课堂情境的岗位化、任务化和问题化,增强学生学习的主动性,帮助学生更好地理解专业知识,掌握专业技能。
|
| 关 键 词： | 角色扮演法 市场营销 情境 应用 |
The application of role playing method in the class teaching of Marketing major |
| |
| Shi Baojin.The application of role playing method in the class teaching of Marketing major[J].Journal of Henan Vocation-Technical Teachers College(Vocational Education Edition),2011(4). |
| |
| Authors: | Shi Baojin |
| |
| Institution: | Shi Baojin(Henan Institute of Science and Technology,Xinxiang 453003,China) |
| |
| Abstract: | It is needed to cultivate the students' comprehensive abilities in Marketing major.But the practical teaching modes such as case study,experiments,teaching practice,and so on,could not achieve ideal effects.Under current conditions,the reasonable application of Role Playing method in class teaching could realize the on-duty training,programs training and problematic training in class enrionment,strengthen the active study,help students to understand professional knowledge better,and learn professional skill... |
| |
| Keywords: | role playing method marketing environment application |
| 本文献已被 CNKI 等数据库收录！ |
|
