| 企业并购后品牌生态位分析 |
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| 引用本文： | 田晓.企业并购后品牌生态位分析[J].河南职业技术师范学院学报(职业教育版),2011(3). |
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| 作者姓名： | 田晓 |
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| 作者单位： | 郑州大学管理工程学院; |
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| 基金项目： | 河南省政府决策研究招标课题“我省企业战略重组后的品牌整合问题研究”(B668) |
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| 摘 要： | 以并购后企业品牌生态位为研究的切入点,通过对企业并购后品牌生态位及其态势分析,构建企业并购后品牌生态位分析目标。同时通过引入数学模型描述企业并购后品牌生态位的宽度、重叠度和适应度,探讨并购后各品牌种内和种间的竞争关系,使并购后品牌个体逐渐形成互惠互利的共生关系。
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| 关 键 词： | 并购 品牌生态位 企业核心竞争力 |
The analysis of brand niche after enterprises merger |
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| Tian Xiao.The analysis of brand niche after enterprises merger[J].Journal of Henan Vocation-Technical Teachers College(Vocational Education Edition),2011(3). |
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| Authors: | Tian Xiao |
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| Institution: | Tian Xiao(School of Management Engineering,Zhengzhou University,Zhengzhou 450001,China) |
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| Abstract: | Taking brand niche after enterprises merger as the entry point of research,through analyzing brand niche after enterprises merger its trend,this paper constructs the analysis target of brand niche after enterprises merger.At the same time,by introducing mathematical model into describing the width,overlapping degree and fitness of brand niche after enterprises merger,it discusses the competitive relationships between interspeific and intraspecific various brands after enterprises merger,and makes brands aft... |
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| Keywords: | merge brand niche enterprise core competitiveness |
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