| 我国旅行社品牌经营现状及对策分析 |
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| 引用本文： | 邵学珍.我国旅行社品牌经营现状及对策分析[J].重庆职业技术学院学报,2007,16(5):80-83. |
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| 作者姓名： | 邵学珍 |
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| 作者单位： | 厦门大学,管理学院,福建,厦门,361000;浙江国际海运职业技术学院,浙江,舟山,316000 |
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| 摘 要： | 目前国内旅行社的品牌经营存在诸多问题。面对日益激烈的旅游市场竞争,我国旅行社必须具有品牌意识,创建有自己特色的旅行社品牌并加强品牌的全面管理。旅行社只有真正实现品牌经营,才能提高市场竞争力,才能长远发展。
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| 关 键 词： | 品牌 旅行社 经营策略 |
| 文章编号： | 1672-0067（2007）05-0080-04 |
| 修稿时间： | 2007-07-30 |
Analysis on the Status quo and Countermeasures of the Brand Operation in Chinese Travel Agencies |
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| SHAO Xuezhen.Analysis on the Status quo and Countermeasures of the Brand Operation in Chinese Travel Agencies[J].Journal of Chongqing Vocational& Technical Institute,2007,16(5):80-83. |
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| Authors: | SHAO Xuezhen |
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| Institution: | School of Management, X iame n V nive rs ity, X iame n Fuj ian 361000 China; Zhej iang International Maritime College, Zhoushan Zhejiang 316000, China |
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| Abstract: | Nowadays,domestic travel agency brand management is plagued with many problems.Facing with increasingly fierce competition in the tourism market,China's travel agencies must have brand awareness,build its own travel brands with specific characteristics and strengthen the overall brand management.Only to truly achieve brand marketing,travel agencies can improve market competitiveness and develop for a long-term. |
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| Keywords: | brand travel agency operational strategy |
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